Just happened upon this story yesterday and thought you’d like to see … Vowels Control Your Brain.
Very interesting study … and could prove helpful to those of you who write song lyrics or who are responsible for naming new products or services.
A fantasy of mine: to have the job of naming OPI nail polish colors. Take a moment in a nail salon some time, read the bottoms of those little bottles, or go to opi.com, search the colors, and you’ll see what I mean! Some are hilarious (and clever)!
Here’s the link: http://www.npr.org/blogs/krulwich/2011/12/07/143265882/vowels-control-your-brain?ps=cprs